Snapchat campaigns are ideal for ecommerce brands looking to reach Millennials and Gen Z audiences, as the platform offers powerful targeting abilities, engaging ad types, and split testing. Use the Snapchat Ad Manager to create and manage your campaigns, including setting a budget, creating custom audience subsets like Customer List and Lookalike Audiences, and monitoring performance with Snapchat ads metrics.Check this out

Snapchat ad formats include Single image or video, which are full-screen ads that elicit action and drive results, or Story ads, which are a series of ads served in Snapchat’s Discover section that viewers can swipe through. Filters, which add artistic overlays to Snaps that can be tapped or swiped over to reveal more information, are another great way for brands to bring engagement to their Snapchat campaigns.

Maximizing Impact: The Role of a Snapchat Ad Agency

Using the Snapchat Ad Manager, advertisers can select an objective and choose from various creative ad formats to achieve their goal. Snapchat’s Goal-Based Bidding optimizes campaign performance by focusing on key performance indicators, and will automatically adjust to guarantee that the ad is shown to Snapchatters who are most likely to take the desired action.

Snapchat also offers dynamic ads that automatically promote products to people based on their past actions in the app, such as adding items to a cart or visiting a website. These ads are optimized toward the marketing goals that matter most to you, and can help drive conversions. Advertisers can also run Commercials, which are non-skippable videos up to three minutes long, and Lenses, which are augmented reality experiences that can be used to transform images or videos.