Check domain reputation email is the standing of an email domain as it relates to how mailbox providers see your messages. Mailbox providers use complicated algorithms to determine your reputation, checking it when scanning emails for deliverability and determining whether they will accept or reject messages that are sent from that domain. The higher your reputation, the more likely your messages are to make it into the inbox and engage with subscribers.

Check Domain Reputation for Email: Ensuring Deliverability

To maintain a high domain reputation, it’s essential to follow email marketing best practices such as segmenting your lists so that you’re sending to the right audience with relevant content and emails, and to avoid phishing or spammy techniques. You should also set up SPF, DKIM, and DMARC records for your domain so that receivers can authenticate your messages and ensure they weren’t intercepted in transit by phishing attacks or other malicious activity. Most ESPs will help you to set up these records for free when you sign up with them.

Lastly, you should monitor your email performance metrics like open rates, click-through rates, and bounce and unsubscribe rates to identify any patterns that may affect your reputation. Sudden dips in these metrics can be a warning signal to take corrective action.

Checking your domain reputation can be done manually or using a number of online tools. One option is to use the Gmail tool called Message Reputation Insight, which performs a simple reputation lookup of your SMTP IP with Google. Another option is to use Talos Intelligence from Cisco, which offers a free reputation lookup as well as real-time data on an email’s volume, content category, block lists, and web reputation.