Visitor Tracking Software helps businesses understand their audience and improve the user experience (UX) to achieve business goals. It collects data on a website’s traffic and analyzes it to provide insights into customer behaviors and preferences. The best web analytics tools have both quantitative and qualitative features that deliver rich insights into a site’s performance.

Quantitative metrics provide an overview of a site’s performance, such as unique visitors, page views, average session duration, and conversion rates. These insights help marketers optimize their digital strategies and drive more relevant engagement with users.

Website Visitor Tracking Tool: Essential for Digital Marketers

Qualitative insights provide a deeper understanding of what users want or why they behave the way they do. These insights are often missed by conventional quantitative web analytics tools that focus on numbers alone. To get a full picture, it’s important to use a combination of quantitative and qualitative data to identify problems and find solutions.

A web analytics tool with behavioral analytics tools like heatmaps and session recordings can help you make the most of your site. For example, the task management solution Taskworld noticed a high rate of users abandoning their sign-up process and wanted to know why. They used a heatmap to determine that users were getting distracted by other elements on the page and overlooked the main CTA. By fixing this problem, they improved their UX and increased conversions. For an even more comprehensive analysis, try a website analytics tool that provides real-time on-site behavioral analytics, such as Clicky. It offers a free plan for up to three websites and pricing options that vary by website count and special functionality.